Schema Markup for AI Search: What Actually Drives Citations in 2026
The structured data types, implementation patterns, and measurement strategies that determine whether AI platforms cite your content — or skip it entirely.
The structured data types, implementation patterns, and measurement strategies that determine whether AI platforms cite your content — or skip it entirely.
The search landscape has changed more in the last 18 months than in the previous decade. Yet most content agencies are still delivering the same SEO playbook they used in 2019. Here’s what’s different — and what to look for instead.
Answer Engine Optimization (AEO) is the practice of structuring digital content so that AI-powered platforms — including ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini — can find it, understand it, and cite it as a direct answer to user queries. Where traditional SEO focuses on ranking in a list of search results, AEO focuses … Read more
This guide walks through eight concrete steps, based on research analyzing millions of AI citations across platforms, that you can apply to any piece of content to increase its chances of being referenced in AI-generated answers.